Beauty is Currency examines the narrow representations of women and their corresponding expectations in the wider community. It began with a 30’s Pin Up girls calendar that captured Jacqueline Goedhart's imagination and evolved into researching women’s roles in fashion and advertising. She ask's the viewer to question their acceptance of these stereotypes and the prevailing culture where beauty is king. Have these women been free in expression or typecasts of fantasy. By dropping these onetime sirens into her images of urban waste and decay she is boldly examining their oppressive nature. She is revealing the inner conflicts, the hidden damage and the dichotomy of her own experience.
"The works in this exhibition have all been made using a photocopier as my printing press and photographic studio, each image is a complex layering of chin colle, collage, and over printing. While quite serious at their core the collages I create are quite whimsical and sometimes laugh out loud funny.
My current body of work investigates representations of women over time, with particular focus on the post war periods. Using my own imagery as the setting, I research stories and images to build collage, paper sculptures and digital works. Beauty is Currency references our immediate social inequalities against the past in an effort to expose the innocuous beginnings of “physical value”.
How do we progress as a whole if half of our society are seen as objects, whose sum worth is mostly measured against an idealised physicality or desirability. What does our current expectation of women say about our ideas and values in reference to issues such as aging, race, diversity, individuality and choice.
In my arts practice I draw heavily on researched ideas and I love to delve into the historical and social elements which support each work. In the case of my recent collage works, I went to my local library and found all I could on women in history, women in advertising, women in media and looked though film and magazine archives.
I consider myself an inter-disciplinary artist, my works encompass digital media, print-making and sculpture ranging from documenting my local environment to immersive conceptual installations. I like to hone in on the minutiae and the silent relationships between physical and psychological spaces via my personal story and body or the urban landscapes of my local environs. My first major work was an ARI in Frankston, The Last Bohemian, I have won the digital category of Artz Blitz 2015, Sculpture 2017 and finalist for Peebles Print Prize 2017. I have been involved in many group shows, most recently Release the Beast at BSG, solo installation, “Mirror Mirror”, ran a Print Exchange and have work in the State Library Collection through the Museum of Lost Public Notices."
Image: “Welcome” by Jacqueline Goedhart